Rhythm games vs a hashtag list

A hashtag list for rhythm games is a vocabulary tool. It is not a roster. I still scroll as the person who would actually play the first session on a fresh account.

People tag #rhythmgame when they want brands to find them. That is a real behavior. It is also why the list looks public. Another shop emailed a version of it last Tuesday.

The person: US English, 16-28, already bounced off a rhythm game that hid songs behind IAP and a chart that needed four fingers they do not have on a commute, watches ‘the song is $4’ and bus-chart videos with one earbud in. They watch song-is-IAP, bus-charts, four-finger-gate, ‘I just wanted one song’. Example: someone unlocking a song screen that is a $4 wall. The same $4-song face two bus rides.

How I actually use a tag, then ignore it

Hashtag search is cheap and fast. You will learn the words. You will also meet the 400k rhythm YouTuber who only posts arcade cabinets, because that is who buys the tag.

Then I switch to the feed. Fresh account. Real phones. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average views. Below that, $700 a post for 1k views is a money sink.

Like an arcade cabinet and you will leave the bus-thumb people. Scout is $1,500/month because some founders will still want the list without becoming a hashtag intern.

When a hashtag is enough

If you are learning that bus charts, IAP songs, not arcade flex is next to song-is-IAP, bus-charts, four-finger-gate, ‘I just wanted one song’, a tag is enough. If you are about to spend talent money, it is not.

The tag is arcade YouTubers.

I wrote the method at How we find creators by scrolling a real TikTok avatar. Money page: jumptrend.co/for/rhythm-games.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for rhythm games