First roguelike deckbuilders campaign checklist

A first roguelike deckbuilders campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a thumb-sized board actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 20-34, already bounced off a mobile port that needed a mouse and a deckbuilder that wanted a $15 IAP to unlock cards, watches ‘this port is unplayable’ and late-night-run videos on a couch.
Write the problem in their mouth: I wanted a couch run and I needed a mouse, and then the cards were an IAP.
Write what they already quit: a port that needed a mouse, a deckbuilder that locked cards behind IAP, and the PC version they cannot play on a couch.
Write what they watch: unplayable-port, IAP-locked-cards, late-night-runs, ‘I miss Slay the Spire on a phone’.
Write the reject: the 400k PC-roguelike YouTuber who will not touch mobile.
Write adjacent so the phone does not smear: couch runs, unplayable ports, not Steam-launch recaps.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone fighting a card UI with a thumb and quitting. Signal: the same thumb-UI face two couch nights.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #roguelike as a roster method.
Email. The contact is usually in a small mobile-roguelike bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. PC YouTubers quote launch-video rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A 20-minute run they can finish on a couch.
Tell them what to film: install, play a 20-minute run with thumbs, drop the code. Do not ask them to compare Steam sales. Ask them to finish a run with thumbs.
Give each creator their own code. Unique App Store codes, not a Steam wish-list number.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a Steam recap and you will leave the couch-thumb people. No demo. No download guarantee. You approve every creator and every rate.

Unplayable-port rants already have the audience; a 20-minute thumb-first run is the demo.

First roguelike deckbuilders campaign checklist

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