How to find roguelike deckbuilders TikTok creators

I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for roguelike deckbuilders creators. I try to put myself in the shoes of the person who would actually play the first session: US English, 20-34, already bounced off a mobile port that needed a mouse and a deckbuilder that wanted a $15 IAP to unlock cards, watches ‘this port is unplayable’ and late-night-run videos on a couch. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.

I do not open #roguelike and call the spreadsheet research.

They watch unplayable-port, IAP-locked-cards, late-night-runs, ‘I miss Slay the Spire on a phone’. They already tried a port that needed a mouse, a deckbuilder that locked cards behind IAP, and the PC version they cannot play on a couch. Adjacent is couch runs, unplayable ports, not Steam-launch recaps. Skip the 400k PC-roguelike YouTuber who will not touch mobile.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

What keeps showing up in this feed

The same thumb-UI face two couch nights. The example I want in my head: someone fighting a card UI with a thumb and quitting.

Unplayable-port rants already have the audience; a 20-minute thumb-first run is the demo.

Doing this by hand is kind of soul-crushing. Like a Steam recap and you will leave the couch-thumb people. That is why I automated the scrolling. Scout is $1,500/month for the list.

The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.

Reject list, written down

Write the reject before you scroll: the 400k PC-roguelike YouTuber who will not touch mobile. Also skip anyone whose last dozen posts are collab ads and who has never talked about unplayable-port, IAP-locked-cards, late-night-runs, ‘I miss Slay the Spire on a phone’.

If they only exist under #roguelike, they wanted brands to find them. That is not who is being served to the person who would actually play the first session tonight.

50k floor

I want roughly 50k average views because the economics will not work otherwise. PC YouTubers quote launch-video rates. $700 a post for 1k views is a money sink.

If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.

Where JumpTrend sits

Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.

Money page: jumptrend.co/for/roguelike-deckbuilders.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for roguelike deckbuilders