Niche
Roguelike deckbuilders influencer campaign
A roguelike deckbuilder influencer campaign is a time-boxed set of paid or seeded posts by named creators, meant to put a product like a live mobile deckbuilder with a 20-minute run, or a port that is not unplayable without a mouse in front of people who already watch unplayable-port, IAP-locked-cards, late-night-runs, ‘I miss Slay the Spire on a phone’. The intended outcome is App Store installs with a unique custom code, not a vanity view count.
It is not a hashtag, not a Product Hunt day, and not an always-on ambassador CRM. Seeding and paid posts can both sit inside a campaign. Mixing the ask without saying so is how people feel tricked.
Why the word gets used loosely in roguelike deckbuilders
Search results treat “influencer campaign” as a venue: post a brief on a marketplace, filter a database, hire an agency, or buy a seat on a Shopify gifting tool. Those are places you might run a campaign. They are not the campaign.
In roguelike deckbuilders the usual stall is different. The tag is PC YouTubers and Steam recappers. A database will tell you who exists. It will not tell you who is being served a video like someone fighting a card UI with a thumb and quitting.
A campaign has a who, a brief, a list, an offer, paper, an install or purchase path, and a written decision for what happens after the posts. Missing any of those, you had a spreadsheet.
What has to exist before anyone posts
A live listing whose first screenshot is a thumb-sized board. Creators cannot fix packaging. Do not ask them to compare Steam sales. Ask them to finish a run with thumbs.
An avatar sentence. I wanted a couch run and I needed a mouse, and then the cards were an IAP. They already tried a port that needed a mouse, a deckbuilder that locked cards behind IAP, and the PC version they cannot play on a couch. They watch unplayable-port, IAP-locked-cards, late-night-runs, ‘I miss Slay the Spire on a phone’. Adjacent is couch runs, unplayable ports, not Steam-launch recaps. Skip the 400k PC-roguelike YouTuber who will not touch mobile.
A list with a source. Recurrence in a live TikTok or Instagram session is a different filter than #roguelike.
An offer, in writing. A 20-minute run they can finish on a couch.
A measurement decision. Unique App Store codes, not a Steam wish-list number. A PC trailer with no phone in frame.
How JumpTrend sits next to the word
JumpTrend is a matching product for this loop, not a marketplace and not a download promise. You define the avatar. It scrolls TikTok and Instagram on real phones as that person. Scout is $1,500/month for the list. Outreach is $2,500/month if contacting and follow-up should not be your job. Dealmaker is $5,000/month if the yes should not live in DMs. Creator compensation is extra. No demo. No download guarantee.
The product page for launching this as a job is jumptrend.co/for/roguelike-deckbuilders. The general sequence is How to launch an influencer campaign.
FAQ
Is a roguelike deckbuilder influencer campaign the same as a paid-social campaign? No. Paid social buys an auction object in Ads Manager. A roguelike deckbuilder influencer campaign buys a person posting to people who already watch unplayable-port, IAP-locked-cards, late-night-runs, ‘I miss Slay the Spire on a phone’. They can share a hook. They are not the same invoice.
How many creators make a campaign? Enough names you can actually email. Eight to a few dozen is a usable first loop. One expensive mid-tier is a bet, not a campaign.
Do I need a marketplace? No. The tag is PC YouTubers and Steam recappers. A campaign can start from a feed session.
Does JumpTrend guarantee views or downloads? No. Talent is extra. You approve every creator and every rate.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for roguelike deckbuilders