How to find roguelike deckbuilders Instagram creators

I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.

The person: US English, 20-34, already bounced off a mobile port that needed a mouse and a deckbuilder that wanted a $15 IAP to unlock cards, watches ‘this port is unplayable’ and late-night-run videos on a couch. They watch unplayable-port, IAP-locked-cards, late-night-runs, ‘I miss Slay the Spire on a phone’. They already tried a port that needed a mouse, a deckbuilder that locked cards behind IAP, and the PC version they cannot play on a couch. Skip the 400k PC-roguelike YouTuber who will not touch mobile.

Instagram is almost empty; TikTok on the couch is the thumb-UI rant. Email the rant.

What I actually do on Instagram

Fresh account. Real phones. I try to put myself in the shoes of the person who would actually play the first session. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Example I want to see: someone fighting a card UI with a thumb and quitting. Signal: the same thumb-UI face two couch nights.

I prefer email. The contact is usually in a small mobile-roguelike bio. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.

Reels vs FYP

TikTok’s For You is a night session for unplayable-port, IAP-locked-cards, late-night-runs, ‘I miss Slay the Spire on a phone’. Instagram still has a grid, a bio, and a Shop sticker. Instagram is almost empty; TikTok on the couch is the thumb-UI rant. Email the rant.

Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.

Like a Steam recap and you will leave the couch-thumb people. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.

The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/roguelike-deckbuilders.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for roguelike deckbuilders