Roguelike deckbuilders vs a hashtag list

A hashtag list for roguelike deckbuilders is a vocabulary tool. It is not a roster. I still scroll as the person who would actually play the first session on a fresh account.

People tag #roguelike when they want brands to find them. That is a real behavior. It is also why the list looks public. Another shop emailed a version of it last Tuesday.

The person: US English, 20-34, already bounced off a mobile port that needed a mouse and a deckbuilder that wanted a $15 IAP to unlock cards, watches ‘this port is unplayable’ and late-night-run videos on a couch. They watch unplayable-port, IAP-locked-cards, late-night-runs, ‘I miss Slay the Spire on a phone’. Example: someone fighting a card UI with a thumb and quitting. The same thumb-UI face two couch nights.

How I actually use a tag, then ignore it

Hashtag search is cheap and fast. You will learn the words. You will also meet the 400k PC-roguelike YouTuber who will not touch mobile, because that is who buys the tag.

Then I switch to the feed. Fresh account. Real phones. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average views. Below that, $700 a post for 1k views is a money sink.

Like a Steam recap and you will leave the couch-thumb people. Scout is $1,500/month because some founders will still want the list without becoming a hashtag intern.

When a hashtag is enough

If you are learning that couch runs, unplayable ports, not Steam-launch recaps is next to unplayable-port, IAP-locked-cards, late-night-runs, ‘I miss Slay the Spire on a phone’, a tag is enough. If you are about to spend talent money, it is not.

The tag is PC YouTubers and Steam recappers.

I wrote the method at How we find creators by scrolling a real TikTok avatar. Money page: jumptrend.co/for/roguelike-deckbuilders.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for roguelike deckbuilders