How to find running apps TikTok creators

I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for running apps creators. I try to put myself in the shoes of the person who would download this: US English, 25-38, already bounced off Strava kudos anxiety and a Garmin they cannot afford to replace, watches ‘I hate Strava now’ and easy-run-is-still-a-run videos after a dark 5pm loop. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.

I do not open #runningapp and call the spreadsheet research.

They watch Strava kudos anxiety, easy-run defense, ‘my watch died at mile 2’, couch-to-5k restarts. They already tried Strava they muted, Nike Run Club they opened twice, and a Garmin whose charger is in another bag. Adjacent is walk breaks, dark-after-work loops, not Boston qualifying. Skip the sub-3 marathoner whose grid is race photos and who will not talk to a 12-minute mile.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

What keeps showing up in this feed

The same easy-run defense face two weeknights in a row. The example I want in my head: someone turning off Strava flybys because a neighbor commented on an easy run.

Easy-run defense already has the audience; a log that does not publish to a feed can be the relief.

Doing this by hand is kind of soul-crushing. Like one Boston-qualifier video and the phone will leave the 12-minute-mile people. That is why I automated the scrolling. Scout is $1,500/month for the list.

The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.

Reject list, written down

Write the reject before you scroll: the sub-3 marathoner whose grid is race photos and who will not talk to a 12-minute mile. Also skip anyone whose last dozen posts are collab ads and who has never talked about Strava kudos anxiety, easy-run defense, ‘my watch died at mile 2’, couch-to-5k restarts.

If they only exist under #runningapp, they wanted brands to find them. That is not who is being served to the person who would download this tonight.

50k floor

I want roughly 50k average views because the economics will not work otherwise. Shoe affiliates quote apparel rates because that is the real deal. $700 a post for 1k views is a money sink.

If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.

Where JumpTrend sits

Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.

Money page: jumptrend.co/for/running-apps.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for running apps