How to write a running app creator brief

A running app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 25-38, already bounced off Strava kudos anxiety and a Garmin they cannot afford to replace, watches ‘I hate Strava now’ and easy-run-is-still-a-run videos after a dark 5pm loop.

Problem in their mouth: I wanted to record a slow loop and instead I got a comment from someone I see at the grocery store.

Already tried: Strava they muted, Nike Run Club they opened twice, and a Garmin whose charger is in another bag.

Watch: Strava kudos anxiety, easy-run defense, ‘my watch died at mile 2’, couch-to-5k restarts.

Reject: the sub-3 marathoner whose grid is race photos and who will not talk to a 12-minute mile.

Adjacent: walk breaks, dark-after-work loops, not Boston qualifying.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a simple run log that is not a social network, or a couch-to-5k that does not shame a walk break. A live listing whose first screenshot is time, distance, and a map you can keep private.

CTA: Start the run, take a walk break, save it as private. That is the demo.

Forbid: Do not ask for a PR montage. Ask them to log a walk-break run and keep it private on camera. No medical claims. No fake “not sponsored” energy when you paid them.

A working GPS log they can take on tonight’s loop. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #runningapp. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone turning off Strava flybys because a neighbor commented on an easy run.

Easy-run defense already has the audience; a log that does not publish to a feed can be the relief.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for running apps