Niche
What running apps creators charge
I do not have a rate card for running apps and I will not invent one. What I have is a filter and a deal shape.
The filter: roughly 50k average views. Below that they quote $700 a post for 1k views. That’s a money sink. Shoe affiliates quote apparel rates because that is the real deal.
The deal shape: pay $X for N posts with a Minimum View Guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those so you hit your CPM. Creator compensation is extra on every JumpTrend plan. Scout is $1,500. Outreach is $2,500. Dealmaker is $5,000. Those numbers are for matching, contacting, and paper. Talent is a separate invoice you approve.
Why email is where the money-sink happens
I prefer email. The contact is usually in a bio next to a training-plan PDF or a shoe storefront; say this is an app post. Don’t start the deal over email. Ask for the phone number. If they won’t, move on. Talking deal over email is how you get the first number. On a call I can explain a floor of views. Over email you just get “$700 a post.”
Easy-run defense already has the audience; a log that does not publish to a feed can be the relief.
What not to pay for
A drone shot of a sunrise long run with no download. Do not ask for a PR montage. Ask them to log a walk-break run and keep it private on camera. Skip the sub-3 marathoner whose grid is race photos and who will not talk to a 12-minute mile.
The tag is race-bib athletes and shoe affiliates, not a private log.
What I actually measure
Unique App Store codes, not a Strava screenshot with your name in a comment. App Store installs with a unique custom code. No download guarantee. No demo.
If they think the offer is too low, keep the same CPM and just up the numbers. Increasing your CPM should almost never be an option if it makes the product unprofitable. Move on. If you do this right, ie at scale, you will have many other creators to choose from.
Money page: jumptrend.co/for/running-apps.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for running apps