First screen time apps campaign checklist

A first screen time apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a lock they cannot immediately undo actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 21-33, already bounced off Apple Screen Time passcodes they know by heart and a brick-phone weekend, watches ‘I picked up my phone 180 times’ and doomscroll-shame videos in bed.
Write the problem in their mouth: I set the limit, I type the passcode I chose, and then it is 1am.
Write what they already quit: Apple Screen Time they bypassed, a brick phone for one weekend, and grayscale that they switched back at lunch.
Write what they watch: pickups recap, ‘I know my own Screen Time passcode’, brick-phone experiments, bedtime doomscroll.
Write the reject: the digital-detox retreat seller whose own grid is six posts a day.
Write adjacent so the phone does not smear: sleep shame, attention residue, not parenting-control apps for toddlers.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone entering their own Screen Time passcode in under two seconds. Signal: the same 180-pickups face two weeknights in a row.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #screentime as a roster method.
Email. The contact is usually in a bio next to a digital-detox PDF; say you are buying a blocker demo. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Detox coaches quote retreat prices for a talking head in a field.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A working blocker they can turn on tonight, not a waitlist for a physical brick.
Tell them what to film: turn the lock on, try to cheat, fail. That is the video. Do not ask them to throw their phone in a river. Ask them to fail at bypassing your lock on camera.
Give each creator their own code. Unique App Store codes, not a screenshot of iOS Screen Time that is not your product.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. If you scroll as a parent of a toddler, you will get family-control ads, not adult shame. No demo. No download guarantee. You approve every creator and every rate.

The people who film the 180-pickups recap already have the audience; a blocker they cannot instantly undo is the next sentence.

First screen time apps campaign checklist

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