How to write a screen time app creator brief

A screen time app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 21-33, already bounced off Apple Screen Time passcodes they know by heart and a brick-phone weekend, watches ‘I picked up my phone 180 times’ and doomscroll-shame videos in bed.

Problem in their mouth: I set the limit, I type the passcode I chose, and then it is 1am.

Already tried: Apple Screen Time they bypassed, a brick phone for one weekend, and grayscale that they switched back at lunch.

Watch: pickups recap, ‘I know my own Screen Time passcode’, brick-phone experiments, bedtime doomscroll.

Reject: the digital-detox retreat seller whose own grid is six posts a day.

Adjacent: sleep shame, attention residue, not parenting-control apps for toddlers.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a blocker that is harder to disable than Screen Time, or a grayscale lock that survives a weak moment. A live listing whose first screenshot is a lock they cannot immediately undo.

CTA: Turn the lock on, try to cheat, fail. That is the video.

Forbid: Do not ask them to throw their phone in a river. Ask them to fail at bypassing your lock on camera. No medical claims. No fake “not sponsored” energy when you paid them.

A working blocker they can turn on tonight, not a waitlist for a physical brick. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #screentime. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone entering their own Screen Time passcode in under two seconds.

The people who film the 180-pickups recap already have the audience; a blocker they cannot instantly undo is the next sentence.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for screen time apps