First sewing pattern apps campaign checklist

A first sewing pattern apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a size chart and a note, not a shop actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 26-48, already bounced off a PDF pattern that ate a printer and a paper pattern they cannot refold, watches this PDF ate my ink and cutting-table videos on a Saturday.
Write the problem in their mouth: I wanted a size chart and I printed 40 pages and killed the ink, and I still cannot refold the tissue.
Write what they already quit: a PDF that ate a printer, a paper pattern they cannot refold, and a blog post with a missing measurement.
Write what they watch: PDF-ate-ink, cutting-table, I cannot refold this, Saturday-sew.
Write the reject: the 500k sewing-influencer whose grid is a fabric-haul.
Write adjacent so the phone does not smear: cutting tables, ink-eating PDFs, not fabric-haul.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone holding a 40-page PDF next to an empty ink cartridge. Signal: the same ink-cartridge face two Saturdays.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip sewing tag as a roster method.
Email. The contact is usually in a small Saturday-sew bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Sewing influencers quote fabric-haul rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
Open a size chart at a cutting table.
Tell them what to film: open the size chart at the table, skip the 40-page print, drop the code. Do not ask for a fabric haul. Ask them to use a size chart at the table.
Give each creator their own code. Unique App Store codes, not a fabric unboxing.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a fabric haul and you will leave the ink-cartridge people. No demo. No download guarantee. You approve every creator and every rate.

Ink-eating-PDF rants already have the audience; a size chart at the cutting table is the product.

First sewing pattern apps campaign checklist

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