First sleep tracker apps campaign checklist

A first sleep tracker apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing that works with the phone on the nightstand, not a hardware waitlist actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 26-41, already bounced off an Oura they stopped charging and Calm sleep stories they skipped, watches ‘my sleep score made me worse’ and 4am-awake videos with the room dark.
Write the problem in their mouth: The score told me I failed at sleeping, so now I am awake and mad at a ring.
Write what they already quit: an Oura they stopped charging, Calm sleep stories, and a cheap Amazon tracker whose app is ads.
Write what they watch: sleep-score anxiety, 4am-awake, ‘I took the ring off’, mouth-taping arguments they are tired of.
Write the reject: the biohacker with a 12-supplement stack whose last 20 posts are brand deals.
Write adjacent so the phone does not smear: anxiety-at-night, not eight-hour-miracle claims.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone taking the ring off because the score was ruining breakfast. Signal: the same 4am-awake face twice in one week.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #sleeptracker as a roster method.
Email. The contact is usually in a bio next to Amazon storefront links; say you are not a storefront item. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Ring affiliates quote hardware-launch rates for a phone app.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A working wind-down they can run tonight without pairing a device.
Tell them what to film: start the wind-down, put the phone face down, stop talking. Do not ask them to claim they slept 8 hours because of you. No medical claims. Show the wind-down.
Give each creator their own code. Unique App Store codes, not a screenshot of someone else’s ring score.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a mouth-tape video and you will get a week of biohacking SKUs. No demo. No download guarantee. You approve every creator and every rate.

Sleep-score hate is already a genre; a phone-only wind-down that does not grade them can be the relief beat.

First sleep tracker apps campaign checklist

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