How to launch a sleep tracker app influencer campaign

I launch a sleep tracker app influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 26-41, already bounced off an Oura they stopped charging and Calm sleep stories they skipped, watches ‘my sleep score made me worse’ and 4am-awake videos with the room dark. The score told me I failed at sleeping, so now I am awake and mad at a ring. They already tried an Oura they stopped charging, Calm sleep stories, and a cheap Amazon tracker whose app is ads.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/sleep-trackers. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. The score told me I failed at sleeping, so now I am awake and mad at a ring. What they watch: sleep-score anxiety, 4am-awake, ‘I took the ring off’, mouth-taping arguments they are tired of. Adjacent: anxiety-at-night, not eight-hour-miracle claims. Reject: the biohacker with a 12-supplement stack whose last 20 posts are brand deals. Do not ask them to claim they slept 8 hours because of you. No medical claims. Show the wind-down.

Steal the shape at jumptrend.co/brief. A live listing that works with the phone on the nightstand, not a hardware waitlist. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a wind-down that is not a 45-minute story, or a log that does not need a $300 ring. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone taking the ring off because the score was ruining breakfast. Signal: the same 4am-awake face twice in one week.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a mouth-tape video and you will get a week of biohacking SKUs. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a bio next to Amazon storefront links; say you are not a storefront item. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a wind-down that is not a 45-minute story, or a log that does not need a $300 ring does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Ring affiliates quote hardware-launch rates for a phone app. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a screenshot of someone else’s ring score.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. A working wind-down they can run tonight without pairing a device. Start the wind-down, put the phone face down, stop talking.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.