Niche
What slow fashion labels creators charge
I do not have a rate card for slow fashion labels and I will not invent one. What I have is a filter and a deal shape.
The filter: roughly 50k average views. Below that they quote $700 a post for 1k views. That’s a money sink. Haul creators quote Shein-era rates on a margin that cannot pay them.
The deal shape: pay $X for N posts with a Minimum View Guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those so you hit your CPM. Creator compensation is extra on every JumpTrend plan. Scout is $1,500. Outreach is $2,500. Dealmaker is $5,000. Those numbers are for matching, contacting, and paper. Talent is a separate invoice you approve.
Why email is where the money-sink happens
I prefer email. The contact is usually in a bio that is a mending account or a tiny closet account, not a 40-brand Linktree. Don’t start the deal over email. Ask for the phone number. If they won’t, move on. Talking deal over email is how you get the first number. On a call I can explain a floor of views. Over email you just get “$700 a post.”
Haul-shame already has the client’s audience; a small-batch cut needs the person who films repeats, not try-ons.
What not to pay for
A studio lookbook with no Tuesday wear. Do not ask for a 10-outfit haul. Ask them to wear the jacket on a real Tuesday. Skip the 800k haul creator who will wear the jacket once for a try-on.
The tag is full of try-on haul talent who will treat a $180 jacket like a $18 one.
What I actually measure
Unique codes, not a try-on with a ‘link in bio’ to 12 other brands. Codes on a live small-batch SKU. No download guarantee. No demo.
If they think the offer is too low, keep the same CPM and just up the numbers. Increasing your CPM should almost never be an option if it makes the product unprofitable. Move on. If you do this right, ie at scale, you will have many other creators to choose from.
Money page: jumptrend.co/for/slow-fashion.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for slow fashion labels