How to find sober-curious apps Instagram creators

I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.

The person: US English, 26-38, already bounced off I Am Sober streaks and a Dry January badge they hid, watches ‘I am not an alcoholic I just hate Sunday’ and mocktails-that-still-feel-sad videos after a wedding RSVP. They watch sober-curious, ‘I hate Sunday’, Dry January collapse, NA-beer arguments, wedding-RSVP dread. They already tried I Am Sober they felt watched by, Dry January they broke on the 12th, and a group chat that still sends bar photos. Skip the recovery-coach selling a $2k container whose content is medical-adjacent lectures.

Instagram is NA-beer gifting grids; TikTok after the RSVP is the Sunday dread. Email the dread. Do not film a medical claim.

What I actually do on Instagram

Fresh account. Real phones. I try to put myself in the shoes of the person who would download this. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Example I want to see: someone declining a drink, opening a streak app that scolded them for last Saturday, and closing it. Signal: the same Sunday-dread face two weekends in a row.

I prefer email. The contact is usually in a bio under a Sobriety workbook; say this is an app counter post, not a course. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.

Reels vs FYP

TikTok’s For You is a night session for sober-curious, ‘I hate Sunday’, Dry January collapse, NA-beer arguments, wedding-RSVP dread. Instagram still has a grid, a bio, and a Shop sticker. Instagram is NA-beer gifting grids; TikTok after the RSVP is the Sunday dread. Email the dread. Do not film a medical claim.

Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.

One like on a party-bar video and the phone will leave Sunday-dread content. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.

The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/sober-curious-apps.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for sober-curious apps