How to launch a sourdough kit subscription influencer campaign

I launch a sourdough kit subscription influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: the client’s customer is US English, 26-42, already bounced off a dead starter in the fridge and a YouTube bake that wasted a Saturday, watches ‘I killed my starter’ and Saturday-bake-fail videos at the kitchen scale. The jar in the fridge is a science experiment I am afraid to open. They already tried a starter they killed, a YouTube bake that ate Saturday, and a grocery loaf they felt guilty buying.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/sourdough-subscription. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write your client’s customer. The jar in the fridge is a science experiment I am afraid to open. What they watch: killed-starter, Saturday-bake-fail, ‘the YouTube bake took 11 hours’, fridge-jar shame. Adjacent: killed starters, Saturday fails, not homestead flex. Reject: the homestead creator who already has a 20-year starter and will mock a kit. Do not ask for an 11-hour documentary. Ask them to mix this week’s kit.

Steal the shape at jumptrend.co/brief. The client’s live subscription with a real ship window. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a live starter-plus-flour drop, or a kit that is actually this week’s bake, not a pantry restock. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone pouring a gray starter down the sink. Signal: the same killed-starter face two Saturdays.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a 20-year-starter homestead and you will leave the killed-jar people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small apartment-bake bio. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a live starter-plus-flour drop, or a kit that is actually this week’s bake, not a pantry restock does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Homestead bakers quote cookbook rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure codes on a live kit checkout separately. Views are not UA. Unique codes, not a crumb-shot with no kit.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. The kit contents on the scale, not a stock loaf. Mix the kit, show the ship window, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.