How to write a sourdough kit subscription creator brief

A sourdough kit subscription creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: the client’s customer is US English, 26-42, already bounced off a dead starter in the fridge and a YouTube bake that wasted a Saturday, watches ‘I killed my starter’ and Saturday-bake-fail videos at the kitchen scale.

Problem in their mouth: The jar in the fridge is a science experiment I am afraid to open.

Already tried: a starter they killed, a YouTube bake that ate Saturday, and a grocery loaf they felt guilty buying.

Watch: killed-starter, Saturday-bake-fail, ‘the YouTube bake took 11 hours’, fridge-jar shame.

Reject: the homestead creator who already has a 20-year starter and will mock a kit.

Adjacent: killed starters, Saturday fails, not homestead flex.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live starter-plus-flour drop, or a kit that is actually this week’s bake, not a pantry restock. The client’s live subscription with a real ship window.

CTA: Mix the kit, show the ship window, drop the code.

Forbid: Do not ask for an 11-hour documentary. Ask them to mix this week’s kit. No medical claims. No fake “not sponsored” energy when you paid them.

The kit contents on the scale, not a stock loaf. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #sourdough. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone pouring a gray starter down the sink.

Killed-starter rants already have the audience; a kit that gets them one loaf this week is the demo.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for sourdough kit subscriptions