How to find sourdough kit subscriptions Instagram creators

I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.

The person: the client’s customer is US English, 26-42, already bounced off a dead starter in the fridge and a YouTube bake that wasted a Saturday, watches ‘I killed my starter’ and Saturday-bake-fail videos at the kitchen scale. They watch killed-starter, Saturday-bake-fail, ‘the YouTube bake took 11 hours’, fridge-jar shame. They already tried a starter they killed, a YouTube bake that ate Saturday, and a grocery loaf they felt guilty buying. Skip the homestead creator who already has a 20-year starter and will mock a kit.

Instagram sourdough is crumb porn; TikTok at the scale is the killed-starter. Email the scale.

What I actually do on Instagram

Fresh account. Real phones. I try to put myself in the shoes of your client’s customer. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Example I want to see: someone pouring a gray starter down the sink. Signal: the same killed-starter face two Saturdays.

I prefer email. The contact is usually in a small apartment-bake bio. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.

Reels vs FYP

TikTok’s For You is a night session for killed-starter, Saturday-bake-fail, ‘the YouTube bake took 11 hours’, fridge-jar shame. Instagram still has a grid, a bio, and a Shop sticker. Instagram sourdough is crumb porn; TikTok at the scale is the killed-starter. Email the scale.

Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.

Like a 20-year-starter homestead and you will leave the killed-jar people. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.

The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/sourdough-subscription.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for sourdough kit subscriptions