How to find specialty coffee roasters TikTok creators

I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for specialty coffee roasters creators. I try to put myself in the shoes of your client’s customer: the client’s customer is US English, 24-38, already bounced off a grocery ‘reserve’ bag and a subscription that tasted like the last one, watches ‘this grocery bag is stale’ and home-grinder videos at 6:30am. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.

I do not open #coffeetok and call the spreadsheet research.

They watch stale-grocery-bag, home-grinder, ‘my subscription got boring’, pour-over fails. They already tried a grocery reserve bag, a boring subscription, and a cafe they cannot visit every morning. Adjacent is 6:30am grind, stale-bag rage, not cafe interiors for clout. Skip the 500k cafe-hopping creator who will never brew the client’s bag.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

What keeps showing up in this feed

The same 6:30am grind face two weekdays. The example I want in my head: someone opening a grocery bag with a roast date from last season.

Stale-bag rants already have the audience; a roast date this week is the demo.

Doing this by hand is kind of soul-crushing. Like a cafe-interior video and you will leave the 6:30am home grinder. That is why I automated the scrolling. Scout is $1,500/month for the list.

The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.

Reject list, written down

Write the reject before you scroll: the 500k cafe-hopping creator who will never brew the client’s bag. Also skip anyone whose last dozen posts are collab ads and who has never talked about stale-grocery-bag, home-grinder, ‘my subscription got boring’, pour-over fails.

If they only exist under #coffeetok, they wanted brands to find them. That is not who is being served to your client’s customer tonight.

50k floor

I want roughly 50k average views because the economics will not work otherwise. Cafe-hoppers quote travel rates. $700 a post for 1k views is a money sink.

If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.

Where JumpTrend sits

Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.

Money page: jumptrend.co/for/specialty-coffee-roasters.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for specialty coffee roasters