How to find specialty coffee roasters Instagram creators

I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.

The person: the client’s customer is US English, 24-38, already bounced off a grocery ‘reserve’ bag and a subscription that tasted like the last one, watches ‘this grocery bag is stale’ and home-grinder videos at 6:30am. They watch stale-grocery-bag, home-grinder, ‘my subscription got boring’, pour-over fails. They already tried a grocery reserve bag, a boring subscription, and a cafe they cannot visit every morning. Skip the 500k cafe-hopping creator who will never brew the client’s bag.

Instagram coffee is cafe interiors; TikTok at 6:30am is the grind. Email the grind.

What I actually do on Instagram

Fresh account. Real phones. I try to put myself in the shoes of your client’s customer. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Example I want to see: someone opening a grocery bag with a roast date from last season. Signal: the same 6:30am grind face two weekdays.

I prefer email. The contact is usually in a home-brewer bio, often a gmail, not a cafe PR kit. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.

Reels vs FYP

TikTok’s For You is a night session for stale-grocery-bag, home-grinder, ‘my subscription got boring’, pour-over fails. Instagram still has a grid, a bio, and a Shop sticker. Instagram coffee is cafe interiors; TikTok at 6:30am is the grind. Email the grind.

Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.

Like a cafe-interior video and you will leave the 6:30am home grinder. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.

The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/specialty-coffee-roasters.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for specialty coffee roasters