First street soccer games campaign checklist

A first street soccer games campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a street pitch, not a pack opening actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 16-26, already bounced off a FIFA-clone that paywalled players and a soccer game that was ads between kickoffs, watches ‘this is just ads between kickoffs’ and after-school-3v3 videos on a bus.
Write the problem in their mouth: I wanted a 3v3 on the bus and I watched an ad to take a corner.
Write what they already quit: a FIFA clone that paywalled players, a soccer game that was ads between kickoffs, and a web flash they outgrew.
Write what they watch: ads-between-kickoffs, paywalled-players, after-school-3v3, ‘I just wanted a street pitch’.
Write the reject: the FIFA Ultimate Team creator whose content is pack openings.
Write adjacent so the phone does not smear: bus 3v3, ads-between-kickoffs, not Ultimate Team packs.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone waiting through an ad to take a corner. Signal: the same ad-corner face two bus rides.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #soccergame as a roster method.
Email. The contact is usually in a small street-soccer bio, not a FUT network. Name a real video. Ask for the phone number.
If they won’t give a number, move on. FUT creators quote pack-opening rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A first 3v3 they can finish on a bus.
Tell them what to film: install, play a 3v3, show kickoffs without an ad wall, drop the code. Do not ask them to open packs or quote CPI. Ask them to finish a 3v3.
Give each creator their own code. Unique App Store codes, not a pack-flex.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a pack-opening and you will leave the bus-3v3 people. No demo. No download guarantee. You approve every creator and every rate.

Ad-between-kickoff rants already have the audience; a first-session street pitch is the demo.

First street soccer games campaign checklist

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