Niche
How to find street soccer games TikTok creators
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for street soccer games creators. I try to put myself in the shoes of the person who would actually play the first session: US English, 16-26, already bounced off a FIFA-clone that paywalled players and a soccer game that was ads between kickoffs, watches ‘this is just ads between kickoffs’ and after-school-3v3 videos on a bus. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.
I do not open #soccergame and call the spreadsheet research.
They watch ads-between-kickoffs, paywalled-players, after-school-3v3, ‘I just wanted a street pitch’. They already tried a FIFA clone that paywalled players, a soccer game that was ads between kickoffs, and a web flash they outgrew. Adjacent is bus 3v3, ads-between-kickoffs, not Ultimate Team packs. Skip the FIFA Ultimate Team creator whose content is pack openings.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
What keeps showing up in this feed
The same ad-corner face two bus rides. The example I want in my head: someone waiting through an ad to take a corner.
Ad-between-kickoff rants already have the audience; a first-session street pitch is the demo.
Doing this by hand is kind of soul-crushing. Like a pack-opening and you will leave the bus-3v3 people. That is why I automated the scrolling. Scout is $1,500/month for the list.
The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.
Reject list, written down
Write the reject before you scroll: the FIFA Ultimate Team creator whose content is pack openings. Also skip anyone whose last dozen posts are collab ads and who has never talked about ads-between-kickoffs, paywalled-players, after-school-3v3, ‘I just wanted a street pitch’.
If they only exist under #soccergame, they wanted brands to find them. That is not who is being served to the person who would actually play the first session tonight.
50k floor
I want roughly 50k average views because the economics will not work otherwise. FUT creators quote pack-opening rates. $700 a post for 1k views is a money sink.
If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.
Where JumpTrend sits
Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.
Money page: jumptrend.co/for/street-soccer-games.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for street soccer games