How to launch a street soccer game influencer campaign

I launch a street soccer game influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 16-26, already bounced off a FIFA-clone that paywalled players and a soccer game that was ads between kickoffs, watches ‘this is just ads between kickoffs’ and after-school-3v3 videos on a bus. I wanted a 3v3 on the bus and I watched an ad to take a corner. They already tried a FIFA clone that paywalled players, a soccer game that was ads between kickoffs, and a web flash they outgrew.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/street-soccer-games. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would actually play the first session. I wanted a 3v3 on the bus and I watched an ad to take a corner. What they watch: ads-between-kickoffs, paywalled-players, after-school-3v3, ‘I just wanted a street pitch’. Adjacent: bus 3v3, ads-between-kickoffs, not Ultimate Team packs. Reject: the FIFA Ultimate Team creator whose content is pack openings. Do not ask them to open packs or quote CPI. Ask them to finish a 3v3.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is a street pitch, not a pack opening. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a live 3v3 that is not a FIFA clone paywall, or a street pitch that is playable in a first session. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone waiting through an ad to take a corner. Signal: the same ad-corner face two bus rides.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a pack-opening and you will leave the bus-3v3 people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small street-soccer bio, not a FUT network. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a live 3v3 that is not a FIFA clone paywall, or a street pitch that is playable in a first session does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. FUT creators quote pack-opening rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a pack-flex.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. A first 3v3 they can finish on a bus. Install, play a 3v3, show kickoffs without an ad wall, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.