How to write a street soccer game creator brief

A street soccer game creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 16-26, already bounced off a FIFA-clone that paywalled players and a soccer game that was ads between kickoffs, watches ‘this is just ads between kickoffs’ and after-school-3v3 videos on a bus.

Problem in their mouth: I wanted a 3v3 on the bus and I watched an ad to take a corner.

Already tried: a FIFA clone that paywalled players, a soccer game that was ads between kickoffs, and a web flash they outgrew.

Watch: ads-between-kickoffs, paywalled-players, after-school-3v3, ‘I just wanted a street pitch’.

Reject: the FIFA Ultimate Team creator whose content is pack openings.

Adjacent: bus 3v3, ads-between-kickoffs, not Ultimate Team packs.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live 3v3 that is not a FIFA clone paywall, or a street pitch that is playable in a first session. A live listing whose first screenshot is a street pitch, not a pack opening.

CTA: Install, play a 3v3, show kickoffs without an ad wall, drop the code.

Forbid: Do not ask them to open packs or quote CPI. Ask them to finish a 3v3. No medical claims. No fake “not sponsored” energy when you paid them.

A first 3v3 they can finish on a bus. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #soccergame. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone waiting through an ad to take a corner.

Ad-between-kickoff rants already have the audience; a first-session street pitch is the demo.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for street soccer games