First StudyTok timers campaign checklist

A first StudyTok timers campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a silent timer, not a live stream actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English undergrad, 18-24, already bounced off Forest they felt watched in and a YouTube study-with-me they half-watched, watches ‘study-with-me is just content’ and library-panic videos the night before a midterm.
Write the problem in their mouth: I watched someone else study for three hours and I still have not opened the PDF.
Write what they already quit: Forest they felt watched in, a YouTube study-with-me, and a phone clock they keep unlocking.
Write what they watch: study-with-me-is-content, library-panic, Forest-shame, night-before-midterm.
Write the reject: the 1M StudyToker whose timer is a brand deal for a desk lamp.
Write adjacent so the phone does not smear: night-before midterm, library panic, not desk-aesthetic hauls.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone watching a 3-hour study-with-me and then unlocking their phone anyway. Signal: the same night-before-midterm face two exam weeks.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #studytok as a roster method.
Email. The contact is usually in a small library-vlog bio, not a lamp storefront. Name a real video. Ask for the phone number.
If they won’t give a number, move on. StudyTokers quote desk-haul rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A working pomodoro they can run in a library tonight.
Tell them what to film: start a silent pomodoro, open the PDF, drop the code. Do not ask for a 3-hour study-with-me. Ask them to run one silent pomodoro in a library.
Give each creator their own code. Unique App Store codes, not a study-with-me view.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a desk-haul and you will leave the library-panic people. No demo. No download guarantee. You approve every creator and every rate.

Study-with-me-is-content rants already have the audience; a silent timer they will use in a library is the product.

First StudyTok timers campaign checklist

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