How to launch a StudyTok timer influencer campaign

I launch a StudyTok timer influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English undergrad, 18-24, already bounced off Forest they felt watched in and a YouTube study-with-me they half-watched, watches ‘study-with-me is just content’ and library-panic videos the night before a midterm. I watched someone else study for three hours and I still have not opened the PDF. They already tried Forest they felt watched in, a YouTube study-with-me, and a phone clock they keep unlocking.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/studytok-timers. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. I watched someone else study for three hours and I still have not opened the PDF. What they watch: study-with-me-is-content, library-panic, Forest-shame, night-before-midterm. Adjacent: night-before midterm, library panic, not desk-aesthetic hauls. Reject: the 1M StudyToker whose timer is a brand deal for a desk lamp. Do not ask for a 3-hour study-with-me. Ask them to run one silent pomodoro in a library.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is a silent timer, not a live stream. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a pomodoro that is not a social live, or a silent timer that does not become a study-with-me performance. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone watching a 3-hour study-with-me and then unlocking their phone anyway. Signal: the same night-before-midterm face two exam weeks.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a desk-haul and you will leave the library-panic people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small library-vlog bio, not a lamp storefront. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a pomodoro that is not a social live, or a silent timer that does not become a study-with-me performance does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. StudyTokers quote desk-haul rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a study-with-me view.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. A working pomodoro they can run in a library tonight. Start a silent pomodoro, open the PDF, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.