First tower defense games campaign checklist

A first tower defense games campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a map, not a cinematic actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 18-34, already bounced off a TD that energy-gated waves and a defense game that was ads between maps, watches ‘I cannot start the next wave’ and late-night-map videos on a couch.
Write the problem in their mouth: I beat the map and the game wants an hour before I can start the next wave.
Write what they already quit: a TD that energy-gated waves, a defense game that was ads between maps, and Bloons they already know, on a day they wanted something new.
Write what they watch: energy-gated-waves, ads-between-maps, late-night-maps, ‘I just wanted Bloons on a phone without the wait’.
Write the reject: the 350k TD YouTuber who only posts PC mods.
Write adjacent so the phone does not smear: couch maps, energy-gated waves, not PC-mod lectures.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone beating a map and hitting an energy wall before the next. Signal: the same energy-wall face two couch nights.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #towerdefense as a roster method.
Email. The contact is usually in a small mobile-TD bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. PC YouTubers quote launch rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A first map they can finish on a couch.
Tell them what to film: install, beat a map, start the next wave without an hour wait, drop the code. Do not ask for a PC recap or a CPI. Ask them to finish a map and start the next wave.
Give each creator their own code. Unique App Store codes, not a PC view.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a PC-mod video and you will leave the couch-phone people. No demo. No download guarantee. You approve every creator and every rate.

Energy-wall rants already have the audience; a first map they can play at night is the demo.

First tower defense games campaign checklist

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