Niche
Tower defense games influencer campaign
A tower defense game influencer campaign is a time-boxed set of paid or seeded posts by named creators, meant to put a product like a live TD with a first map that is not an energy gate, or a wave that is not a 30-second ad in front of people who already watch energy-gated-waves, ads-between-maps, late-night-maps, ‘I just wanted Bloons on a phone without the wait’. The intended outcome is App Store installs with a unique custom code, not a vanity view count.
It is not a hashtag, not a Product Hunt day, and not an always-on ambassador CRM. Seeding and paid posts can both sit inside a campaign. Mixing the ask without saying so is how people feel tricked.
Why the word gets used loosely in tower defense games
Search results treat “influencer campaign” as a venue: post a brief on a marketplace, filter a database, hire an agency, or buy a seat on a Shopify gifting tool. Those are places you might run a campaign. They are not the campaign.
In tower defense games the usual stall is different. The tag is PC-mod YouTubers. A database will tell you who exists. It will not tell you who is being served a video like someone beating a map and hitting an energy wall before the next.
A campaign has a who, a brief, a list, an offer, paper, an install or purchase path, and a written decision for what happens after the posts. Missing any of those, you had a spreadsheet.
What has to exist before anyone posts
A live listing whose first screenshot is a map, not a cinematic. Creators cannot fix packaging. Do not ask for a PC recap or a CPI. Ask them to finish a map and start the next wave.
An avatar sentence. I beat the map and the game wants an hour before I can start the next wave. They already tried a TD that energy-gated waves, a defense game that was ads between maps, and Bloons they already know, on a day they wanted something new. They watch energy-gated-waves, ads-between-maps, late-night-maps, ‘I just wanted Bloons on a phone without the wait’. Adjacent is couch maps, energy-gated waves, not PC-mod lectures. Skip the 350k TD YouTuber who only posts PC mods.
A list with a source. Recurrence in a live TikTok or Instagram session is a different filter than #towerdefense.
An offer, in writing. A first map they can finish on a couch.
A measurement decision. Unique App Store codes, not a PC view. A cinematic with no map UI.
How JumpTrend sits next to the word
JumpTrend is a matching product for this loop, not a marketplace and not a download promise. You define the avatar. It scrolls TikTok and Instagram on real phones as that person. Scout is $1,500/month for the list. Outreach is $2,500/month if contacting and follow-up should not be your job. Dealmaker is $5,000/month if the yes should not live in DMs. Creator compensation is extra. No demo. No download guarantee.
The product page for launching this as a job is jumptrend.co/for/tower-defense-games. The general sequence is How to launch an influencer campaign.
FAQ
Is a tower defense game influencer campaign the same as a paid-social campaign? No. Paid social buys an auction object in Ads Manager. A tower defense game influencer campaign buys a person posting to people who already watch energy-gated-waves, ads-between-maps, late-night-maps, ‘I just wanted Bloons on a phone without the wait’. They can share a hook. They are not the same invoice.
How many creators make a campaign? Enough names you can actually email. Eight to a few dozen is a usable first loop. One expensive mid-tier is a bet, not a campaign.
Do I need a marketplace? No. The tag is PC-mod YouTubers. A campaign can start from a feed session.
Does JumpTrend guarantee views or downloads? No. Talent is extra. You approve every creator and every rate.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for tower defense games