How to find tower defense games Instagram creators

I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.

The person: US English, 18-34, already bounced off a TD that energy-gated waves and a defense game that was ads between maps, watches ‘I cannot start the next wave’ and late-night-map videos on a couch. They watch energy-gated-waves, ads-between-maps, late-night-maps, ‘I just wanted Bloons on a phone without the wait’. They already tried a TD that energy-gated waves, a defense game that was ads between maps, and Bloons they already know, on a day they wanted something new. Skip the 350k TD YouTuber who only posts PC mods.

Instagram is empty; TikTok on the couch is the energy wall. Email the wall.

What I actually do on Instagram

Fresh account. Real phones. I try to put myself in the shoes of the person who would actually play the first session. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Example I want to see: someone beating a map and hitting an energy wall before the next. Signal: the same energy-wall face two couch nights.

I prefer email. The contact is usually in a small mobile-TD bio. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.

Reels vs FYP

TikTok’s For You is a night session for energy-gated-waves, ads-between-maps, late-night-maps, ‘I just wanted Bloons on a phone without the wait’. Instagram still has a grid, a bio, and a Shop sticker. Instagram is empty; TikTok on the couch is the energy wall. Email the wall.

Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.

Like a PC-mod video and you will leave the couch-phone people. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.

The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/tower-defense-games.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for tower defense games