First vanlife planners campaign checklist

A first vanlife planners campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a dump station and a night note, not a renovation actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 24-40, already bounced off iOverlander they find noisy and a Facebook group that is 80 percent ads, watches ‘the group is ads’ and dump-station-hunt videos at dusk.
Write the problem in their mouth: It is dusk and the last three spots in the group were ads.
Write what they already quit: iOverlander they find noisy, a Facebook group that is ads, and a paper atlas they cannot update.
Write what they watch: group-is-ads, dump-station-hunt, dusk-parking, iOverlander is a pile.
Write the reject: the 1M vanlife-influencer whose van is a brand trip.
Write adjacent so the phone does not smear: dusk dump stations, noisy maps, not van-renovation flex.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone hunting a dump station at dusk because the group post was an ad. Signal: the same dusk-dump face two travel days.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #vanlife as a roster method.
Email. The contact is usually in a small travel-day bio, not a renovation kit. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Vanlife influencers quote solar-haul rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
Save a station they can open offline at dusk.
Tell them what to film: save a station, open it offline at dusk, drop the code. Do not ask for a renovation tour. Ask them to log a dump station at dusk offline.
Give each creator their own code. Unique App Store codes, not a van tour.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a renovation flex and you will leave the dusk-dump people. No demo. No download guarantee. You approve every creator and every rate.

Group-is-ads rants already have the audience; an offline dump-station log is the product.

First vanlife planners campaign checklist

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