Niche
How to find vanlife planners TikTok creators
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for vanlife planners creators. I try to put myself in the shoes of the person who would download this: US English, 24-40, already bounced off iOverlander they find noisy and a Facebook group that is 80 percent ads, watches ‘the group is ads’ and dump-station-hunt videos at dusk. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.
I do not open #vanlife and call the spreadsheet research.
They watch group-is-ads, dump-station-hunt, dusk-parking, iOverlander is a pile. They already tried iOverlander they find noisy, a Facebook group that is ads, and a paper atlas they cannot update. Adjacent is dusk dump stations, noisy maps, not van-renovation flex. Skip the 1M vanlife-influencer whose van is a brand trip.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
What keeps showing up in this feed
The same dusk-dump face two travel days. The example I want in my head: someone hunting a dump station at dusk because the group post was an ad.
Group-is-ads rants already have the audience; an offline dump-station log is the product.
Doing this by hand is kind of soul-crushing. Like a renovation flex and you will leave the dusk-dump people. That is why I automated the scrolling. Scout is $1,500/month for the list.
The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.
Reject list, written down
Write the reject before you scroll: the 1M vanlife-influencer whose van is a brand trip. Also skip anyone whose last dozen posts are collab ads and who has never talked about group-is-ads, dump-station-hunt, dusk-parking, iOverlander is a pile.
If they only exist under #vanlife, they wanted brands to find them. That is not who is being served to the person who would download this tonight.
50k floor
I want roughly 50k average views because the economics will not work otherwise. Vanlife influencers quote solar-haul rates. $700 a post for 1k views is a money sink.
If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.
Where JumpTrend sits
Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.
Money page: jumptrend.co/for/vanlife-planners.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for vanlife planners