How to launch a vanlife planner influencer campaign

I launch a vanlife planner influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 24-40, already bounced off iOverlander they find noisy and a Facebook group that is 80 percent ads, watches ‘the group is ads’ and dump-station-hunt videos at dusk. It is dusk and the last three spots in the group were ads. They already tried iOverlander they find noisy, a Facebook group that is ads, and a paper atlas they cannot update.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/vanlife-planners. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. It is dusk and the last three spots in the group were ads. What they watch: group-is-ads, dump-station-hunt, dusk-parking, iOverlander is a pile. Adjacent: dusk dump stations, noisy maps, not van-renovation flex. Reject: the 1M vanlife-influencer whose van is a brand trip. Do not ask for a renovation tour. Ask them to log a dump station at dusk offline.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is a dump station and a night note, not a renovation. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a dump-station log that is not a Facebook group, or a night-parking note they can open offline. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone hunting a dump station at dusk because the group post was an ad. Signal: the same dusk-dump face two travel days.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a renovation flex and you will leave the dusk-dump people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a small travel-day bio, not a renovation kit. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a dump-station log that is not a Facebook group, or a night-parking note they can open offline does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Vanlife influencers quote solar-haul rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a van tour.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. Save a station they can open offline at dusk. Save a station, open it offline at dusk, drop the code.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.