First vinyl collection apps campaign checklist

A first vinyl collection apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a shelf, not a marketplace actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 24-40, already bounced off Discogs they find hostile on a phone and a spreadsheet of pressings, watches ‘Discogs on a phone is a fight’ and crate-dig videos in a shop aisle.
Write the problem in their mouth: I bought a duplicate because the app I have is a desktop website in my hand.
Write what they already quit: Discogs on a phone they hate, a spreadsheet of pressings, and photos of spines they cannot search.
Write what they watch: Discogs-on-phone, crate-dig, ‘I bought a duplicate’, shop-aisle.
Write the reject: the 500k vinyl-influencer whose grid is a $200 grail flex.
Write adjacent so the phone does not smear: shop aisles, duplicate buys, not grail flex.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone buying a duplicate because Discogs would not load in the aisle. Signal: the same aisle-duplicate face two shop days.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #vinyl as a roster method.
Email. The contact is usually in a small crate-dig bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Vinyl influencers quote grail rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
Add one record they can scan in an aisle.
Tell them what to film: open the shelf in an aisle, avoid a duplicate, drop the code. Do not ask for a grail unboxing. Ask them to check a shelf in an aisle.
Give each creator their own code. Unique App Store codes, not a grail clip.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a grail flex and you will leave the duplicate-in-the-aisle people. No demo. No download guarantee. You approve every creator and every rate.

Discogs-on-phone rants already have the audience; a shelf log they can open in an aisle is the product.

First vinyl collection apps campaign checklist

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