How to write a vinyl collection app creator brief

A vinyl collection app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 24-40, already bounced off Discogs they find hostile on a phone and a spreadsheet of pressings, watches ‘Discogs on a phone is a fight’ and crate-dig videos in a shop aisle.

Problem in their mouth: I bought a duplicate because the app I have is a desktop website in my hand.

Already tried: Discogs on a phone they hate, a spreadsheet of pressings, and photos of spines they cannot search.

Watch: Discogs-on-phone, crate-dig, ‘I bought a duplicate’, shop-aisle.

Reject: the 500k vinyl-influencer whose grid is a $200 grail flex.

Adjacent: shop aisles, duplicate buys, not grail flex.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a shelf log that is not Discogs on a phone, or a want-list that is not a spreadsheet. A live listing whose first screenshot is a shelf, not a marketplace.

CTA: Open the shelf in an aisle, avoid a duplicate, drop the code.

Forbid: Do not ask for a grail unboxing. Ask them to check a shelf in an aisle. No medical claims. No fake “not sponsored” energy when you paid them.

Add one record they can scan in an aisle. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #vinyl. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone buying a duplicate because Discogs would not load in the aisle.

Discogs-on-phone rants already have the audience; a shelf log they can open in an aisle is the product.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for vinyl collection apps