Niche
How to find vinyl collection apps Instagram creators
I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.
The person: US English, 24-40, already bounced off Discogs they find hostile on a phone and a spreadsheet of pressings, watches ‘Discogs on a phone is a fight’ and crate-dig videos in a shop aisle. They watch Discogs-on-phone, crate-dig, ‘I bought a duplicate’, shop-aisle. They already tried Discogs on a phone they hate, a spreadsheet of pressings, and photos of spines they cannot search. Skip the 500k vinyl-influencer whose grid is a $200 grail flex.
Instagram vinyl is stills of grails; TikTok in the aisle is the duplicate. Email the aisle.
What I actually do on Instagram
Fresh account. Real phones. I try to put myself in the shoes of the person who would download this. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
Example I want to see: someone buying a duplicate because Discogs would not load in the aisle. Signal: the same aisle-duplicate face two shop days.
I prefer email. The contact is usually in a small crate-dig bio. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.
Reels vs FYP
TikTok’s For You is a night session for Discogs-on-phone, crate-dig, ‘I bought a duplicate’, shop-aisle. Instagram still has a grid, a bio, and a Shop sticker. Instagram vinyl is stills of grails; TikTok in the aisle is the duplicate. Email the aisle.
Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Like a grail flex and you will leave the duplicate-in-the-aisle people. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.
The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/vinyl-collection-apps.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for vinyl collection apps