How to launch a waitlist tool influencer campaign

I launch a waitlist tool influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English pre-launch founder, 24-36, already bounced off a Carrd plus Google Form and a viral-loop waitlist that attracted other founders, watches ‘my waitlist is 800 other founders’ and ‘the Form responses are a mess’ videos the week before they wanted to ship. I have 800 on the list and I think 600 of them ship newsletters, not my app. They already tried Carrd plus a Google Form, a viral-loop waitlist of other founders, and a Twitter ‘reply for access’ that went nowhere.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/waitlist-tools. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would pay for this tool. I have 800 on the list and I think 600 of them ship newsletters, not my app. What they watch: founder-heavy waitlists, Google-Form mess, ‘viral loop brought me no users’, pre-launch dread. Adjacent: pre-launch dread, founder-heavy lists, not growth-hack loops. Reject: the launch-Twitter person whose waitlist course is the product. Do not ask them to fake 10k on a waitlist. Ask them to show a ping from a real join.

Steal the shape at jumptrend.co/brief. A working waitlist page they can put a real product name on tonight. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a waitlist that is not a referral gimmick, or a landing that emails you when someone joins. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone opening 800 waitlist emails and recognizing half as other indie hackers. Signal: the same 800-founders face two pre-launch weeks.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a viral-loop tutorial and you will leave the Google-Form people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a Carrd footer or a personal gmail in a tweet. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a waitlist that is not a referral gimmick, or a landing that emails you when someone joins does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Launch coaches quote course prices. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure signups to a live waitlist product, unique link separately. Views are not UA. Unique signup links, not a ‘800 on the waitlist’ flex.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. A page, an email ping, no referral gimmick required. Put the page up, join it yourself, show the ping. No loop required.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.