First weather apps campaign checklist

A first weather apps campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is radar, not a widget store actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 25-40, already bounced off a free weather app that became ads and Apple Weather they do not trust for a 5pm storm, watches ‘this app said 10 percent and I got soaked’ and radar-nerd videos before a commute.
Write the problem in their mouth: It said 10 percent and I arrived at work looking like I swam.
Write what they already quit: a free app that became ads, Apple Weather they argue with, and a local NWS site they cannot read on a phone.
Write what they watch: wrong-forecast rage, radar looping, ‘the free app is ads now’, bike-commute soakings.
Write the reject: the storm-chaser with a sponsorship from a weather hardware brand in every video.
Write adjacent so the phone does not smear: commute soakings, radar loops, not tornado tourism.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone showing 10 percent chance, then a soaked bike commute. Signal: the same soaked-commute face two rain days in a row.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #weatherapp as a roster method.
Email. The contact is usually in a bio next to a weather-station storefront; say this is an app radar post. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Storm-chasers quote hardware-sponsor rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A working radar for their city tonight.
Tell them what to film: open radar, show the next 30 minutes, leave the house. Do not ask them to film a disaster. Ask them to check radar before a ride.
Give each creator their own code. Unique App Store codes, not a viral storm clip with your watermark.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a tornado-tourism video and you will leave the bike-commute people. No demo. No download guarantee. You approve every creator and every rate.

Wrong-forecast rage already has the audience; a radar they can read in five seconds is the product they will actually open.

First weather apps campaign checklist

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