How to launch a weather app influencer campaign

I launch a weather app influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then I lock a Minimum View Guarantee and send a contract while the yes is still warm. Just that sequence.

The person: US English, 25-40, already bounced off a free weather app that became ads and Apple Weather they do not trust for a 5pm storm, watches ‘this app said 10 percent and I got soaked’ and radar-nerd videos before a commute. It said 10 percent and I arrived at work looking like I swam. They already tried a free app that became ads, Apple Weather they argue with, and a local NWS site they cannot read on a phone.

If you want the product that does the scrolling as a job, that lives on jumptrend.co/for/weather-apps. Scout is $1,500/month. The general campaigns page is jumptrend.co/campaigns.

Write the brief before you hunt faces

Once you start scrolling without a sentence, you will save whoever looks famous. That is how you get a list you cannot use.

Write the person who would download this. It said 10 percent and I arrived at work looking like I swam. What they watch: wrong-forecast rage, radar looping, ‘the free app is ads now’, bike-commute soakings. Adjacent: commute soakings, radar loops, not tornado tourism. Reject: the storm-chaser with a sponsorship from a weather hardware brand in every video. Do not ask them to film a disaster. Ask them to check radar before a ride.

Steal the shape at jumptrend.co/brief. A live listing whose first screenshot is radar, not a widget store. If screenshot-one does not show the mechanic, stop. Creators cannot fix packaging.

Scroll as the customer

Then I open a fresh Instagram, TikTok, and YouTube account if I’m marketing something like a radar that is not a homepage of widgets, or a rain alert that is not an ad for a 10-day upsell. I try to put myself in their shoes and linger, save, like, and comment as if I were them. Once the algorithm is trained, I take whoever keeps showing up.

The example I want: someone showing 10 percent chance, then a soaked bike commute. Signal: the same soaked-commute face two rain days in a row.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

Like a tornado-tourism video and you will leave the bike-commute people. Scout is $1,500/month for the list.

Email, then call

I prefer email. The contact is usually in a bio next to a weather-station storefront; say this is an app radar post. Subject line: Paid Promo? then product x creator name. Line one names a real video. Then who I am, what a radar that is not a homepage of widgets, or a rain alert that is not an ad for a 10-day upsell does in one sentence, and that this is a paid promo. Then I ask for the phone number.

Just send that. Do not attach a PDF. Don’t start the deal over email. Storm-chasers quote hardware-sponsor rates. On a call I can explain a better structure. Over email you just get the first number.

Once they send a number, I call immediately. If they won’t give a phone number, move on. If you do this right, ie at scale, you will have many other creators to choose from.

Minimum View Guarantee

Pay $X for N posts with a minimum view guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those three so you hit your CPM.

I still measure App Store installs with a unique custom code separately. Views are not UA. Unique App Store codes, not a viral storm clip with your watermark.

Contract while the yes is still fresh

Once a verbal deal is made, send the contract while the topic is still in their head. A working radar for their city tonight. Open radar, show the next 30 minutes, leave the house.

Dealmaker is $5,000/month for paperwork you approve before it goes out. You remain the party who pays talent. Creator fees extra. No demo. No download guarantee.