Niche
How to find weather apps Instagram creators
I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.
The person: US English, 25-40, already bounced off a free weather app that became ads and Apple Weather they do not trust for a 5pm storm, watches ‘this app said 10 percent and I got soaked’ and radar-nerd videos before a commute. They watch wrong-forecast rage, radar looping, ‘the free app is ads now’, bike-commute soakings. They already tried a free app that became ads, Apple Weather they argue with, and a local NWS site they cannot read on a phone. Skip the storm-chaser with a sponsorship from a weather hardware brand in every video.
Instagram weather is pretty cloud grids; TikTok at 7am is the soaked commute. Email the commute.
What I actually do on Instagram
Fresh account. Real phones. I try to put myself in the shoes of the person who would download this. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
Example I want to see: someone showing 10 percent chance, then a soaked bike commute. Signal: the same soaked-commute face two rain days in a row.
I prefer email. The contact is usually in a bio next to a weather-station storefront; say this is an app radar post. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.
Reels vs FYP
TikTok’s For You is a night session for wrong-forecast rage, radar looping, ‘the free app is ads now’, bike-commute soakings. Instagram still has a grid, a bio, and a Shop sticker. Instagram weather is pretty cloud grids; TikTok at 7am is the soaked commute. Email the commute.
Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Like a tornado-tourism video and you will leave the bike-commute people. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.
The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/weather-apps.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for weather apps