How to write a wiki-style docs tool creator brief

A wiki-style docs tool creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English solo operator, 27-42, already bounced off Notion they use as a junk drawer and a Google Drive nobody can search, watches ‘our Notion is a junk drawer’ and ‘the contractor asked where the SOP is’ videos after a Slack pile-up.

Problem in their mouth: The SOP exists and the contractor still pinged me in Slack because they cannot find it.

Already tried: Notion as a junk drawer, Google Drive search they do not trust, and a README in a repo the contractor cannot access.

Watch: Notion-junk-drawer, SOP-not-found, ‘Drive search is useless’, contractor-onboarding pain.

Reject: the Notion-template seller whose whole grid is aesthetic dashboards.

Adjacent: contractor onboarding, SOP search, not second-brain flex.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a company wiki that is not Notion after the graph died, or a docs home a contractor can find. A working wiki they can publish a public SOP to tonight.

CTA: Publish the SOP, open incognito, find it in under 20 seconds.

Forbid: Do not ask for a PARA rebuild. Ask them to publish one SOP and open it in a private window. No medical claims. No fake “not sponsored” energy when you paid them.

A page a stranger can open without a seat. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #notion. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone sharing a Notion link that 404s for the contractor.

Junk-drawer rants already have the audience; a page a contractor can open without a seat is the demo.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for wiki-style docs tools