How to write a woodworking plan app creator brief

A woodworking plan app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 28-50, already bounced off a PDF plan that assumed a full shop and a YouTube build that skipped a measurement, watches ‘this PDF assumes I have a tablesaw’ and garage-Saturday videos with a circular saw.

Problem in their mouth: The PDF assumes a tablesaw and my Saturday is a circular saw and a cut list I had to reverse-engineer.

Already tried: a PDF that assumed a tablesaw, a YouTube build that skipped a measurement, and a paper plan they lost in sawdust.

Watch: PDF-assumes-tablesaw, garage-Saturday, skipped-measurement, ‘I just wanted a cut list’.

Reject: the 600k shop-influencer whose garage is a brand-trip Festool wall.

Adjacent: circular-saw Saturdays, missing cut lists, not Festool flex.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a cut list that is not a 40-page PDF, or a plan a garage can finish on a Saturday. A live listing whose first screenshot is a cut list, not a cinematic shop.

CTA: Open the cut list, make one cut, drop the code.

Forbid: Do not ask for a 12-hour shop documentary. Ask them to follow a cut list with a circular saw. No medical claims. No fake “not sponsored” energy when you paid them.

A plan they can open in a garage on Saturday. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #woodworking. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone pausing a YouTube build because the cut list was never on screen.

Missing-cut-list rants already have the audience; a Saturday plan for a circular saw is the product.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for woodworking plan apps