Niche
How to find woodworking plan apps Instagram creators
I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.
The person: US English, 28-50, already bounced off a PDF plan that assumed a full shop and a YouTube build that skipped a measurement, watches ‘this PDF assumes I have a tablesaw’ and garage-Saturday videos with a circular saw. They watch PDF-assumes-tablesaw, garage-Saturday, skipped-measurement, ‘I just wanted a cut list’. They already tried a PDF that assumed a tablesaw, a YouTube build that skipped a measurement, and a paper plan they lost in sawdust. Skip the 600k shop-influencer whose garage is a brand-trip Festool wall.
Instagram woodworking is shop stills; TikTok on Saturday is the missing cut list. Email the list.
What I actually do on Instagram
Fresh account. Real phones. I try to put myself in the shoes of the person who would download this. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
Example I want to see: someone pausing a YouTube build because the cut list was never on screen. Signal: the same missing-cut-list face two Saturdays.
I prefer email. The contact is usually in a small garage-build bio. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.
Reels vs FYP
TikTok’s For You is a night session for PDF-assumes-tablesaw, garage-Saturday, skipped-measurement, ‘I just wanted a cut list’. Instagram still has a grid, a bio, and a Shop sticker. Instagram woodworking is shop stills; TikTok on Saturday is the missing cut list. Email the list.
Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Like a Festool wall and you will leave the circular-saw Saturday. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.
The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/woodworking-plans.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for woodworking plan apps