Niche
Woodworking plan apps vs a hashtag list
A hashtag list for woodworking plan apps is a vocabulary tool. It is not a roster. I still scroll as the person who would download this on a fresh account.
People tag #woodworking when they want brands to find them. That is a real behavior. It is also why the list looks public. Another shop emailed a version of it last Tuesday.
The person: US English, 28-50, already bounced off a PDF plan that assumed a full shop and a YouTube build that skipped a measurement, watches ‘this PDF assumes I have a tablesaw’ and garage-Saturday videos with a circular saw. They watch PDF-assumes-tablesaw, garage-Saturday, skipped-measurement, ‘I just wanted a cut list’. Example: someone pausing a YouTube build because the cut list was never on screen. The same missing-cut-list face two Saturdays.
How I actually use a tag, then ignore it
Hashtag search is cheap and fast. You will learn the words. You will also meet the 600k shop-influencer whose garage is a brand-trip Festool wall, because that is who buys the tag.
Then I switch to the feed. Fresh account. Real phones. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average views. Below that, $700 a post for 1k views is a money sink.
Like a Festool wall and you will leave the circular-saw Saturday. Scout is $1,500/month because some founders will still want the list without becoming a hashtag intern.
When a hashtag is enough
If you are learning that circular-saw Saturdays, missing cut lists, not Festool flex is next to PDF-assumes-tablesaw, garage-Saturday, skipped-measurement, ‘I just wanted a cut list’, a tag is enough. If you are about to spend talent money, it is not.
The tag is Festool-wall talent and lumber affiliates.
I wrote the method at How we find creators by scrolling a real TikTok avatar. Money page: jumptrend.co/for/woodworking-plans.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for woodworking plan apps