First word search games campaign checklist

A first word search games campaign at founder scale. Numbered so you can stop lying to yourself about which step you skipped.

Confirm a live listing whose first screenshot is a puzzle, not a cartoon actually closes. Creators cannot fix packaging.
Write the avatar in a sentence: US English, 30-55, already bounced off a word search that was ads between words and a puzzle that wanted money for hints, watches ‘there is an ad between every word’ and waiting-room-puzzle videos in a clinic lobby.
Write the problem in their mouth: I circled one word and I had to watch an ad to circle the next.
Write what they already quit: a word search with ads between words, a hint paywall, and a paper book they left at home.
Write what they watch: ads-between-words, waiting-room, hint-paywall, ‘I just wanted a puzzle’.
Write the reject: the trivia-app recapper who only posts kids’ learning games.
Write adjacent so the phone does not smear: waiting room, ads-between-words, not spelling for kids.
Put that sentence into the brief
Scroll as them on a fresh Instagram, TikTok, and YouTube account. Example to look for: someone circling one word and getting a 30-second ad. Signal: the same lobby-ad face two waiting rooms.
Keep a 50k average-view floor. Below that, $700 a post for 1k views is a money sink.
Skip #wordsearch as a roster method.
Email. The contact is usually in a small puzzle-game bio. Name a real video. Ask for the phone number.
If they won’t give a number, move on. Trivia recappers quote app-launch rates.
On the call, Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Send the contract while the yes is still warm. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000.
A first puzzle they can finish in a lobby.
Tell them what to film: install, finish a puzzle without an ad between words, drop the code. Do not ask for a kids’ learning angle. Ask them to finish a puzzle in a waiting room.
Give each creator their own code. Unique App Store codes, not a hint-paywall meme.
Do not run a launch day on the same morning if you wanted isolation.
Two follow-ups, then stop. If you do this right, ie at scale, you will have many other creators to choose from.

Doing the scroll by hand is kind of soul-crushing. Like a kids’ spelling game and you will leave the clinic lobby. No demo. No download guarantee. You approve every creator and every rate.

Ad-between-word rants already have the audience; a first puzzle in a waiting room is the demo.

First word search games campaign checklist

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