Niche

How to find word search games TikTok creators

Creator-powered user acquisition

I scroll Instagram, TikTok, and YouTube under a fresh account if I’m looking for word search games creators. I try to put myself in the shoes of the person who would actually play the first session: US English, 30-55, already bounced off a word search that was ads between words and a puzzle that wanted money for hints, watches ‘there is an ad between every word’ and waiting-room-puzzle videos in a clinic lobby. Then I linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up.

I do not open #wordsearch and call the spreadsheet research.

They watch ads-between-words, waiting-room, hint-paywall, ‘I just wanted a puzzle’. They already tried a word search with ads between words, a hint paywall, and a paper book they left at home. Adjacent is waiting room, ads-between-words, not spelling for kids. Skip the trivia-app recapper who only posts kids’ learning games.

Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.

What keeps showing up in this feed

The same lobby-ad face two waiting rooms. The example I want in my head: someone circling one word and getting a 30-second ad.

Ad-between-word rants already have the audience; a first puzzle in a waiting room is the demo.

Doing this by hand is kind of soul-crushing. Like a kids’ spelling game and you will leave the clinic lobby. That is why I automated the scrolling. Scout is $1,500/month for the list.

The long method essay is How we find creators by scrolling a real TikTok avatar. I wrote the first-person version at How I find influencers.

Reject list, written down

Write the reject before you scroll: the trivia-app recapper who only posts kids’ learning games. Also skip anyone whose last dozen posts are collab ads and who has never talked about ads-between-words, waiting-room, hint-paywall, ‘I just wanted a puzzle’.

If they only exist under #wordsearch, they wanted brands to find them. That is not who is being served to the person who would actually play the first session tonight.

50k floor

I want roughly 50k average views because the economics will not work otherwise. Trivia recappers quote app-launch rates. $700 a post for 1k views is a money sink.

If you do this right, ie at scale, you will have many other creators to choose from. One no is not the campaign.

Where JumpTrend sits

Scout $1,500 / Outreach $2,500 / Dealmaker $5,000 per month. Creator fees extra. No demo. No download guarantee. You approve every creator and every rate.

Money page: jumptrend.co/for/word-search-games.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for word search games