How to write a word search game creator brief

A word search game creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 30-55, already bounced off a word search that was ads between words and a puzzle that wanted money for hints, watches ‘there is an ad between every word’ and waiting-room-puzzle videos in a clinic lobby.

Problem in their mouth: I circled one word and I had to watch an ad to circle the next.

Already tried: a word search with ads between words, a hint paywall, and a paper book they left at home.

Watch: ads-between-words, waiting-room, hint-paywall, ‘I just wanted a puzzle’.

Reject: the trivia-app recapper who only posts kids’ learning games.

Adjacent: waiting room, ads-between-words, not spelling for kids.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a live word search with a first puzzle that is not a 30-second ad, or a daily that does not nickel-and-dime hints. A live listing whose first screenshot is a puzzle, not a cartoon.

CTA: Install, finish a puzzle without an ad between words, drop the code.

Forbid: Do not ask for a kids’ learning angle. Ask them to finish a puzzle in a waiting room. No medical claims. No fake “not sponsored” energy when you paid them.

A first puzzle they can finish in a lobby. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #wordsearch. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone circling one word and getting a 30-second ad.

Ad-between-word rants already have the audience; a first puzzle in a waiting room is the demo.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for word search games