Niche
How to find word search games Instagram creators
I still start with the same avatar. Instagram is a different room than TikTok. Reels, the grid, and the bio email are different. The person is not.
The person: US English, 30-55, already bounced off a word search that was ads between words and a puzzle that wanted money for hints, watches ‘there is an ad between every word’ and waiting-room-puzzle videos in a clinic lobby. They watch ads-between-words, waiting-room, hint-paywall, ‘I just wanted a puzzle’. They already tried a word search with ads between words, a hint paywall, and a paper book they left at home. Skip the trivia-app recapper who only posts kids’ learning games.
Instagram is puzzle stills; TikTok in a lobby is the ad-between-words. Email the lobby.
What I actually do on Instagram
Fresh account. Real phones. I try to put myself in the shoes of the person who would actually play the first session. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up in Reels and in the feed.
Ideally over 50k average. Below that they quote $700 a post for 1k views. That’s a money sink.
Example I want to see: someone circling one word and getting a 30-second ad. Signal: the same lobby-ad face two waiting rooms.
I prefer email. The contact is usually in a small puzzle-game bio. Just send a short note. Name a real Reel. Ask for the phone number. Don’t start the deal over email. If they won’t, move on.
Reels vs FYP
TikTok’s For You is a night session for ads-between-words, waiting-room, hint-paywall, ‘I just wanted a puzzle’. Instagram still has a grid, a bio, and a Shop sticker. Instagram is puzzle stills; TikTok in a lobby is the ad-between-words. Email the lobby.
Do not copy the TikTok outreach into a DM that looks like a bot. The call is still the job. Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Talent extra.
Like a kids’ spelling game and you will leave the clinic lobby. Doing it by hand is kind of soul-crushing. Scout is $1,500/month.
The TikTok-side essay is How we find creators by scrolling a real TikTok avatar. First person: How I find influencers. Money: jumptrend.co/for/word-search-games.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for word search games