Niche
What yoga apps creators charge
I do not have a rate card for yoga apps and I will not invent one. What I have is a filter and a deal shape.
The filter: roughly 50k average views. Below that they quote $700 a post for 1k views. That’s a money sink. Challenge-sellers quote program prices for one class clip.
The deal shape: pay $X for N posts with a Minimum View Guarantee of Y. An example that is easy to hold: $2000 / 4 posts / 1M views. Balance those so you hit your CPM. Creator compensation is extra on every JumpTrend plan. Scout is $1,500. Outreach is $2,500. Dealmaker is $5,000. Those numbers are for matching, contacting, and paper. Talent is a separate invoice you approve.
Why email is where the money-sink happens
I prefer email. The contact is usually in a bio next to a 30-day challenge checkout; say this is one app class, not a challenge. Don’t start the deal over email. Ask for the phone number. If they won’t, move on. Talking deal over email is how you get the first number. On a call I can explain a floor of views. Over email you just get “$700 a post.”
Desk-tightness rants already have the audience; a 12-minute floor class is the thing they can actually finish.
What not to pay for
A beach asana with 800k views and no download. Do not ask for a full vinyasa in good lighting. Ask them to finish 12 minutes on a towel. Skip the 300k flexibility creator selling a 30-day split challenge.
The catalog is studio teachers selling challenges and mats, not a short utility class.
What I actually measure
Unique App Store codes, not a flexibility clip with your song in the background. App Store installs with a unique custom code. No download guarantee. No demo.
If they think the offer is too low, keep the same CPM and just up the numbers. Increasing your CPM should almost never be an option if it makes the product unprofitable. Move on. If you do this right, ie at scale, you will have many other creators to choose from.
Money page: jumptrend.co/for/yoga-apps.
Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for yoga apps