How to write a yoga app creator brief

A yoga app creator brief is not a media-plan age band. It is a session: a person, a problem, a pattern of watch-time. I write it before I open a fresh account.

The sentence I actually scroll as: US English, 28-42, already bounced off Down Dog subscriptions and a studio intro pack they used twice, watches ‘yoga apps that talk too much’ and tight-hip-from-sitting videos after they close the laptop.

Problem in their mouth: I have 12 minutes after Slack and every class I saved is an hour.

Already tried: Down Dog until the price jumped, a studio intro pack, and YouTube yoga they half-watched while answering Slack.

Watch: home-practice fails, ‘I will not do a 60-minute class after work’, tight-hip-from-sitting, studio-price rants.

Reject: the 300k flexibility creator selling a 30-day split challenge.

Adjacent: desk tightness, 12-minute floors, not ashram aesthetics.

Steal the shape at jumptrend.co/brief. Free. No account.

What to put on the page you send a creator

That later page is not the avatar brief. The avatar brief is for the phone. The creator page is: one mechanic, one CTA, one forbid list.

Mechanic: a 12-minute floor practice that does not need a studio, or a class that names tightness, not a 40-day challenge. A live listing whose first screenshot is a 12-minute floor class, not a 40-day challenge.

CTA: Start the 12-minute class, finish it, close the laptop for real.

Forbid: Do not ask for a full vinyasa in good lighting. Ask them to finish 12 minutes on a towel. No medical claims. No fake “not sponsored” energy when you paid them.

A working class they can finish tonight on a towel. If they never open the product, the video will be a read-through of your website.

What to ignore

Follower counts, “micro vs macro,” competitor creator lists, and anything that starts with #yogaapp. Those belong in the outreach spreadsheet, after you have names from a feed.

Also ignore “make it go viral.” An avatar brief cannot promise that. It can only promise match.

Example video to have in your head while you write: someone skipping a 45-minute class preview and sitting back down at the laptop.

Desk-tightness rants already have the audience; a 12-minute floor class is the thing they can actually finish.

Scout is $1,500/month for the list that comes out of this brief. You approve every creator and every rate. No demo. No download guarantee.

Related: - How I find influencers - How we find creators by scrolling a real TikTok avatar - Campaigns - Brief - Money page for yoga apps